According to Cosmetics Design, the Russian politician Vladimir Zhirinovsky is cashing in on the celebrity fragrance trend with his own scent, Zhirinovsky for Men.
The article also touches on concerns about backlash over celebrity-endorsed scents, a trend which sent the fragrance market booming over the past decade or so. It quotes Euromonitor senior analyst Diana Dodson saying, “It can be risky to rely on a celebrity’s image, too easily tarnished by today’s ubiquitous media.”
Irony noted.
