Did you know that CVS is unrolling a beefed up beauty department called Beauty 360? So far, they have locations in CA, CT and DC. The competition is concerning some estheticians–but it looks like they are dippng a toe in the prestige market and are a more mainstreamed Sephora (if that’s even possible).
That said, a stroll past my local CVS (to be fair, one that is sans Beauty 360), leads me to believe they may need a little help in the marketing department.

The welcoming sign that invites shoppers to "Beauty"

Makes you want to rush to this in-store event

The "item of the week" display... Highlighting with neon orange is an interesting touch



[...] Skin care | Tags: CVS, selling beauty, Vichy Remember my post about my local CVS’s brilliant marketing strategy? Well, they had their Vichy Beauty Event–they were giving FREE 5 minute [...]