In his weekly e-newsletter, Trust Agents
With a nod to Chris, I’m kicking off 2010 with a shout out to five Twit-tastic beauty brands who are, indeed, “doing it right,” and expanding their communities via social media.
Urban Decay (@UrbanDecay411)
This fierce and fantastic beauty brand is as cutting edge with technology as they are with their cosmetics. They tweet out a constant stream of beauty tips, product launch info as well as loads of contests and exclusive discounts. They engage their fans, answer questions and offer product suggestions. Added bonus: they just announced (via Twitter) a new Alice In Wonderland-inspired limited edition make up palette.
Weleda (@Weleda)
This organic skin care company was founded in 1921, but they use social media like young whipper snappers. Follow them and be alerted to product giveaways, product discounts, and links to posts on their fantastic blog. They are always up for engaging with their fans–they have respond to every @Weleda tweet I have blasted out!
PCA Skin (@PCA_SKIN)
This fantastic results oriented treatment line is the go-to line for many skin care pros (particularly their pro-peel products). Their esthetician continuing education is top-notch, and they tweet out fantastic links to really smart and well researched scientific articles on skin care. They are fairly new to the Twitter-verse, and are not chained to updating their stream, but when they do post a Tweet, it’s always worth reading.
e.l.f. Cosmetics (@eyeslipsface)
This brand gained cult status with their super cute makeup at bargain basement prices. They tweet out some great makeup tips, links to video tutorials on using the products as well as links to product giveaways and special promos. They clearly adore their fans—taking time to answer questions and constantly giving shout-outs.
Blow NYC (@blowdrybeauty)
Whoever handles Blow’s stream is so up for engaging on Twitter that she tweeted from a Miami Heat game over the holidays. I have had some fun exchanges with Blow over the months, and their Twitter stream often makes me giggle. Follow NYC’s first blow dry bar for access to special offers, discounts and hair tips.
Originally published on Technorati on January 5, 2010
