The relentless blonding of my hair leaves it dry, brittle and pretty frizzy. Finding a shampoo that will hydrate and control the frizz is a challenge. My friend Ginger turned me on to Davines, a boutique hair care company from Italy, and their NouNou line for color treated hair, which includes their Nourishing Shampoo and Conditioner (Amazon affiliate links). And now that I am down to the bitter end of the bottles, I am ready to talk about my results.
Except, I am kind of ambivalent about this one, and I am not sure why, since the results were definitely good.
For hydration, NouNou was amazing. I have one spot of hair, directly above my right temple, that turns into a mini-frizz ball immediately after a shower. If I don’t smooth it out with a little oil and a comb, the frizz ball remains a kinky, flyaway disaster. NouNou was the only shampoo and conditioner combo that tamed this mess. I also noticed less breakage and split ends over the past several months of using the product. But my color seemed to fade out a bit, although I suspect this was the result of using an “at home” (rather than salon) color and not a result of NouNou.
The shampoo is very lightly fragranced, but the conditioner smells so concentrated out of the bottle that I almost returned it. It’s not unpleasant (it has a sort of spicy scent) but it is strong. Luckily, the scent is not at all overpowering on the hair like it is in the bottle.
The bottles last a long time–my initial purchase was in July or August and I am only now running out (worth noting that I shampoo/condition every other day). I did however get some inconsistent lathering with the shampoo. Some days a little went a long way, other days I felt like I needed to use more product to get the job done.
I can’t really wrap my head around why this shampoo/conditioner combo is so hydrating. There’s a lot of ingredients to muddle through on the list, and the ones they highlight on their marketing material show up towards the bottom.
For example, Davines touts the use of Chestnut Milk to nourish and hydrate, and it comes mid-point on the ingredient list (which is not bad). But the third ingredient listed is glycerine, which a favored humectant in skin (and hair) care products because of its ability to hold moisture. I suspect that the glycerine may be more of a contributing factor to hydration than the Chestnut Milk.
The conditioner includes tomato extract to protect the hair from free radicals–and most cosmetic experts say it’s one of the strongest antioxidents out there. Regardless of its antioxident properties, lycopene protects the skin from UVA/UVB rays. I don’t think its much of a stretch to assume it would do the same for hair. And sun exposure is often a culprit for color fading. So theoretically it could help there, although, as I mentioned, my color did experience some fading.
Bottom line, I this is a terrific hydrating shampoo and conditioner combo, which I would definitely buy again because of its great results. But I think Davines used a few beauty buzzwords whose contribution to these great results may be tenuous.
While every beauty brand sells on buzz words and great packaging, it’s the results that matter most. So for results for color treated, dry, damaged hair, yes Davines NouNou is definitely recommended for your arsenal.