Posts Tagged ‘selling beauty’
The Dirty Little Secret of the Cosmetics Industry Revealed!
Truth In Aging called out a very small cosmetics company for overcharging for a serum. They found the exact same ingredients from another small brand for half the price. And they let out the industry's "dirty little secret," Private Label. Since sarcasm can't be detected in print, I need to point out that the "dirty little secret" part is [...]
Five beauty brands “doing it right” on Twitter
In his weekly e-newsletter, Trust Agents (Amazon affiliate link) co-author and social media guru Chris Brogan includes a cool shout out to people he thinks are "doing it right"—engaging their audience, doing great work and inspiring trust. With a nod to Chris, I'm kicking off 2010 with a shout out to five Twit-tastic beauty brands who are, [...]
Oldie but goodie: Dove's Campaign for Real Beauty
So it looks like this has been up on YouTube for a few years, but I am just now paying attention. And you should too! This is part of Dove's Campaign for Real Beauty, and shows everything that goes into making a model perfect, right down to Photoshop. Manly man husband is an expert retoucher, and he does it for a living. Years ago he did piles [...]
Invitation to beauty, once again revoked
There was another beauty event today at CVS, and this time I was THERE when it was actually going on! And apparently I was the only one. The cosmetics aisle was deserted. A person who I think was one of their famous beauty advisers walked past me while I was poking around, pleasantly said hello, answered the phone and then promptly disappeared. [...]
Another CVS beauty event passes me by…
Remember my post about my local CVS's brilliant marketing strategy? Well, they had their Vichy Beauty Event--they were giving FREE 5 minute skin consultations. FREE! And I missed it by 15 minutes. The marketing strategy for this event was my favorite homemade sign now placed outside of the CVS doors (blue marker smeared) and two deflated [...]
This is my competition
Did you know that CVS is unrolling a beefed up beauty department called Beauty 360? So far, they have locations in CA, CT and DC. The competition is concerning some estheticians--but it looks like they are dippng a toe in the prestige market and are a more mainstreamed Sephora (if that's even possible). That said, a stroll past my local CVS (to [...]
